T. Rowe Price’s senior digital marketer describes the benefits she and her colleagues received from their participation in the first cohort of the Professional Services Leadership Initiative (PSLI). The PSLI just graduated its second cohort. These benefits include building stronger relationships with colleagues, learning from other professional service sectors, understanding pricing, and focusing on metrics. She provides advice to new PSLI attendees: Participate!
The PSLI is a unique executive development program for high-performance marketers and managers. It is targeted to globally prominent professional and B2B companies that demonstrate a notable commitment to pursuing marketplace excellence. The PSLI is unique in its approach because it only allows non-competing companies to become sponsors. JLL, T. Rowe Price, PwC and Randstad were the PSLI’s sponsoring companies for 2014-15.
In the last two years, these world-class professional enterprises have sent more than 40 high-performing marketers to the PSLI. Topics included marketing models, global branding, digital marketing, data analytics, partnering with agencies, integrating marketing and sales teams, and client experience management. The group also completed team-based Action Learning Projects, in which they applied what they learned to real problems facing their companies.
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