Most of you know that my blog is more about the "why" of professional services marketing rather than the "how." An inevitable question for Marketing leaders has got to be: "Why should we care about the explosion of 'electronic connectivity' communication vehicles? Most of our firms' client decision makers are soon-to-retire baby boomers who wouldn't know a Podcast if it bit them."
Why care, indeed? In my previous post on trust, I urged professional service firms to do more than they do now to monitor the word-of-mouth about their firms. I made a big deal that there is a lot of information exchanged "out there" that marketers should know about, manage, and inevitably utilize for their firms' strategic purposes. This is where trust starts, I said.
Watch what you ask for, they say. I ended up spending the next two hours finding out just how much more is "out there" than I guessed. Take a look at the Zing Index, mentioned in a post on Peter Davidson's Be Connected blog. It's about Podzinger, a search engine that allows you to search for and monitor the podcasts that are available on the Internet. Just for fun, take a look at what came up from my search on "pricewaterhousecoopers."
From there, I learned that I can subscribe to a feed of on-demand Internet radio podcasts on a variety of topics. Here's a source called Landed FM, sponsored by Deloitte.
I'm one of those baby boomers that's just been bitten, I guess. Now I'm even more convinced that marketers in firms smaller than the Big 4 (and this means YOU) have to get a grasp on this arena. I'd love to hear examples of how others are exploring this new marketing arena.