Goggled over Google marketing

Yikes -- I've lost count of how many senior marketers have told me they need to learn more about "new media" (blogging, podcasting, and using the Internet to build awareness with targeted audiences).  Well I'll say they do!  Even a casual review of the Internet's virtual conversation on Marketing related topics is simply staggering.  But it's more than just volume.  The creativity is breathtaking. 

Currently, I am awestruck by Google's incredible marketing machine.  These guys are already acknowledged as "way out there," but they keep coming up with fantastic offerings like Simply Google (thank you, B.L. Ochman, for telling us about this feature).  And what about Google's DaVinci Code Quest -- a 24-day online puzzle that offers participants a chance to win trips to New York, Paris, London and Rome (thank you Steve Rubel, for telling us about this online adventure).  Check out Google Zeitgeist, which summarizes the leading search patterns globally -- now, there's a market research tool!  Check out Google Gulp, an example of the beginning of a viral marketing program if I ever saw one.  Google Earth, Google News Alerts, gmail and its new just-announced companion, Google calendar.  Wow. 

Okay, tell the truth.  Have we really tried to think outside of the box about how to use the Internet more creatively to build our professional service firm's marketplace leadership?  I can't wait to see what happens when the first professional service firm tries variations of these fantastic marketing techniques.  Why not offer a thrilling online puzzle adventure or a funky viral marketing campaign that just cries out for clients to ask "Where can I find out more?" 

I'm positive that professional service firms can use the Internet to create and extend a client experience that expands the firm's marketplace brand footprint.  What are we waiting for?

Comments

[B.L. Ochman]

regarding keeping up with it all, i am currently doing a series on the tools top bloggers use for research. it all does get a bit overwhelming sometimes, not matter how good your tools.
BL