One of the pleasures of Internet marketing is the incredible uptake of even the most simple new marketing message. Sure, we've all been jealous when we hear from our professional services bretheren that a snippet of Internet video has gotten picked up broadly and favorably.
But what about the pain from the unwelcome spread of a rogue communique about your firm? Of course, the more controversial it is, the wider and faster it will spread! I'm mindful about the rampant downloads of Stephen Colbert's speech at the White House Correspondent's dinner. I was away when Colbert made this speech, and it's a doozy. It was laughably easy to get it up on my computer screen. I'll bet it would be laughably easy for a disgruntled practitioner within any number of professional service firms to create and distribute a simple and deeply damaging Internet clip.
Astute, seasoned professional service marketers have sophisticated crisis communications plans in place whose parameters could likely address this scenario. Right?
Or, do we all need to revisit our crisis communication plans to address the viral spread of Internet clips that could do our firms serious harm?
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