Adweek this week cited a Forrester Research report that marketers are wary of emerging forms of online marketing, including this sexy-but-murky thing called social networking.
For professional service marketers, this is not new news, just confirmation of what they already know. Hey, it's hard enough right now to manage all the marketing programs across our matrixed businesses! Tap me on the shoulder next year, when the digital landscape has shaken out a bit!
Buried in the Adweek article, though, is a fascinating tidbit:
While marketers expressed reluctance to try the newest forms of social media, they plan to beef up their spending on new targeting options for finding customers. Nearly three quarters said they either use or plan to try behavioral targeting in the next year.
Mark my words: Targeting and Segmentation are the next big PSF marketing strategies. The firms that improve their effectiveness in this arena will take huge leaps in their competitive landscape.
in english, what does this post mean?
Posted by: Daddylawman | June 02, 2006 at 03:03 PM