So you think your professional service firm has trouble breaking out of the mold to achieve innovative new practices? Take a look Bruce MacEwen's fantastic post "The Birth of Innovation Requires the Death of Perfection."
Recent Posts
- Breaking Out of Old Patterns
- "Weak on Transitioning Prospects to Sales"
- What About Loyalty to Clients?
- Is it really "thought leadership" -- or just great design?
- Packaging for Thought Leadership
- "The real barrier is our lack of courage..."
- Want Marketing and BD effectiveness? Then talk to us!
- My "fight" with Ford Harding
- Marketers should start leading PSF change!
- My Big Question #2
Recent Comments
- Simon Philips on What About Loyalty to Clients?
- Suzanne Lowe on My Big Question #1
- Traci Gibson on My Big Question #1
- Suzanne Lowe on My Big Question #1
- Traci Gibson on My Big Question #1
- Traci Gibson on I'm Processing - Part 1
- Online pharmacy on Maintaining marketing morale in the face of layoffs
- Online pharmacy on Maintaining marketing morale in the face of layoffs
- Online pharmacy on My "fight" with Ford Harding
- Todd Randolph on Want Marketing and BD effectiveness? Then talk to us!
Categories
- Client Loyalty
- Competitive Intelligence
- Differentiation, Positioning & Branding
- Direct Marketing
- Innovation
- International Marketing
- Market Research
- Marketing Budgets
- Marketing Communication and PR
- Marketing Leadership
- Marketing Organizational Structures
- Marketing ROI
- Of personal import
- Professional services client / account management
- Professional services client loyalty
- Professional services competitive intelligence
- Professional services Differentiation, Positioning and Branding
- Professional services innovation
- Professional services international marketing
- Professional services marketing budgets
- Professional services marketing communication and PR
- Professional services marketing leadership
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- Professional services publications
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- Publications
- Recommended Articles
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- Shameless self promotion
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- Suzanne's Recommended Books
- Technology and Marketing
Professional Services Blogroll
Web Sites Worth Watching
- American Council of Engineering Companies
- Association for Accounting Marketing
- Consulting Central
- HBS Working Knowledge
- Knowledge@Wharton
- Legal Marketing Association
- Management Consulting News
- MarketingProfs
- Professional Marketers Forum
- RainToday
- Society for Marketing Professional Services
- The Marcus Letter
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Who's Reading the Expertise Marketplace™ Blog?
“I wish I had discovered your blog earlier. It's such a lively dialogue on professional firm marketing. There is lots of good stuff here.”
Ford Harding
Author, Creating Rainmakers“I subscribe to your blog, read it regularly, and thoroughly enjoy it. I agree with just about everything in there, and frequently find new takes on ideas.”
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EDGE INTERNATIONAL“Coming from one of the best marketing minds I’ve encountered, your blog is a must-read for me.”
Barbara Walters Price
SVP Marketing
Mercer Capital Management
Professional Services Bookshelf
Robert Buday: Thoughts on Thought Leadership--Insights on Creating Demand for Professional Services
Ford Harding: Rain Making: Attract New Clients No Matter What Your Field
Ken Lizotte: The Expert's Edge: Become the Go-To Authority People Turn to Every Time
Bruce Marcus: Client at the Core : Marketing and Managing Today's Professional Services Firm
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Lawrence G. Hrebiniak: Making Strategy Work : Leading Effective Execution and Change
Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
B. Joseph Pine II: The Experience Economy: Work Is Theatre & Every Business a Stage
Suzanne C. Lowe: Marketplace Masters : How Professional Service Firms Compete to Win
Patrick J. McKenna: First Among Equals: How to Manage a Group of Professionals
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