I took it as a special challenge to respond to RainToday's request that I submit a piece for its latest complimentary e-book, The One Piece of Advice You Can't Generate Leads Without. You know, for a consultant who loves stretching my intellectual capital, it's hard to simply give "one piece of advice."
I've already gotten some positive feedback on my contribution. One reader said:
I (found) the different perspectives each of the authors took quite interesting. While many of the authors focused on similar topics having to do with lead nurturing, lead definitions, and messaging – your piece took a different perspective that I think is extremely important – measurement. Thank you for the refreshing piece and the great tips you give on getting specific in measuring. It is a very important point that, as you note and my experience confirms, most professional service providers overlook.
I've just read my copy of this new book, and I found it relevant, candid, and helpful. (Let's not forget that I need continuing advice on how to generate leads, too!)
Take a look.