Here's why marketers leave their professional firms

One of my consulting-firm senior Marketing friends has just lost another marketing director.  She asked me to put the word out to my network that her firm is looking to replace this person.  She attached the position description.   It asks for MBA-credentialed pros who have 10-12 years of experience. 

Let's leave aside for a moment the fact that the described role is boring as toast, limited to mostly sales support and marcom.

WORSE is that it's nowhere near a growth role.  Not on a partnership track.  The internal career path for this position screams DEAD END.  It's as if this firm WANTS to make its marketing function a revolving door! 

Now why would I refer any marketing pro to this firm?   

Comments

[Andrea Morris]

Cheers! That's why I left corporate and became a consultant.

[Paige Arnof-Fenn]

Sometimes you get lucky and find that well trained professional who for personal reasons is looking for an opportunity where they can just come in and get the job done. They want to leverage their experience and contacts but do not care right now about being promoted or making partner, they need flexibility for an aging parent or small kids for example and that is their priority but they happen to be great at marcom and can knock the ball out of the park everytime. If not, it may be better to outsource that function to a contractor who can get excited and bring their energy and passion into the role. Good luck!

[Jay]

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