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In a snit: Are we getting stuck with the dirty work?

Couple_arguing I'm having a tiff with Ford Harding, the rainmaker guru to professional service firms. 

He wrote a blog post, claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they inevitably sink to performing the least strategic function -- doing the marketing and selling dirty-work, instead of growing into more strategic roles.   

Ford, go pop an antacid, for gawd's sake!  Take a look at my reply

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  • Who's Reading the Expertise Marketplace™ Blog?

    “I wish I had discovered your blog earlier. It's such a lively dialogue on professional firm marketing. There is lots of good stuff here.
    Ford Harding
    Author, Creating Rainmakers

    “I subscribe to your blog, read it regularly, and thoroughly enjoy it. I agree with just about everything in there, and frequently find new takes on ideas.”
    Charles H. Green
    Author, Trust-Based Selling, Co-author, The Trusted Advisor

    “I feel as though I have discovered fresh air (your blog).
    Gerald A. Riskin
    Principal
    EDGE INTERNATIONAL

    “Coming from one of the best marketing minds I’ve encountered, your blog is a must-read for me.”
    Barbara Walters Price
    SVP Marketing
    Mercer Capital Management

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