I've been watching how other bloggers address topics that I think are critical to the marketplace leadership of professional service firms. Take a look at what I found recently, followed by my own remarks.
High-fives to Michelle Golden, whose blog mostly focuses on law and accounting firm marketing, for providing a close look at how she advises clients on integrating service improvements (both to the offering itself and to its delivery) into a marketing plan. Golden does a great job of illustrating the link between Marketing and a firm's Operations side, as well as the role of the individual fee-earning professional to ensure a focus on this critical area. How many consultants put illustrations like this on their blogs? (Only the ones who are actively generating their own innovations, that's who.)