Marketing and business development stuck in a rut?

I'm conducting another one-minute survey for my upcoming book. The title of this survey is “Are Marketing and Business Development Functions Stuck in a Rut?”

The professional services marketplace is rapidly changing, but many professional service firms (PSFs) have yet to keep pace by evolving the functional scope of their non-revenue generating Marketers and Business Developers.

We’re told many Marketers feel they’re treated like ‘cruise directors,’ stuck continuously putting out non-strategic fires. Their Business Development counterparts feel stuck, too, in an incessant ’shut-up-and-get-me-a-meeting’ mode.

Take this survey if you would like to find out how your professional firm compares to other PSFs at working to evolve the functional scope of their Marketing and Business Development positions.

This is the second of our quick surveys whose findings will be featured in my upcoming book, The Integration Imperative™: Erasing Marketing and Business Development Silos - Once and For All - in Professional Service Firms.

Please take this super-short survey and we'll give you a chance to see the results before anyone else. (Later, we'll post the results here and in The Marketplace Master™ newsletter.) If you have a blog of your own, you're welcome to post the results.

(If you’re interested in the results of my first one-minute survey, see: Hiring fee-earners who WANT to Market and Sell.)