Leads e-book is a Winner

Congratulations to RainToday for winning a Gold Medal from Marketing Sherpa for best B2B Opt-In Email Campaign. (I wrote about contributing an article to this report.)

RainToday.com's winning campaign was constructed around a special report, co-written by 10 experts in B2B lead generation titled, The One Piece of Advice You Can't Generate Leads Without, From 10 Experts on B2B Lead Generation. The report includes one article by 10 well-known experts stating the most important thing they think professionals across industries need to know to generate new leads.

I'm pleased to have been part of this successful effort. I was in good company. The report featured articles by 10 top lead generation experts:

• Me (Suzanne Lowe)
  
• Jill Konrath, Author of "Selling to Big Companies" (has a popular newsletter and blog)
• Brian Carroll, In Touch and Author of "Lead Generation for the Complex Sale" (very well known in this area and has one of the most highly read blogs on this topic out there)
• Stefan Tornquist and Sean Donahue, MarketingSherpa (industry leading publication with large newsletter list)
• Laura Ramos, Forrester Research (Laura is a leading contributor to Forrester's Marketing Blog)
• Larry Bodine, Law Marketing Portal (widely read website, blog, and newsletter by law firms)
• Ardath Albee, Marketing Interactions (newsletter and blog)
• Roy Young and Ann Handley, MarketingProfs (industry leading newsletter and blog with very large reach)
• Mike Schultz, RainToday.com and Wellesley Hills Group (widely read newsletter and blog)
• M.H. (Mac) McIntosh, The B2B Sales Lead Experts (well known expert in this area with newsletter and blog)