Marketing and Business Development Collaboration with Other Functions

I'm conducting another one-minute survey for my upcoming book. The title of this survey is "How well do Marketing and Business Development work with other operations, like Finance, IT, HR, Legal and more?"

Increasingly, professional service firms’ (PSF) Marketing / BD leaders seek ways to add new value by partnering with their colleagues in HR, IT, Finance, Legal, and more.

Yet often these collaborations are simply “good ideas” forged by proactive people. Typically, these collaborations are not organizationally supported by incentives, rewards, recognized shared accountabilities or co-developed job descriptions.

In the increasingly competitive professional services marketplace, are these “good ideas” good enough?

Take our super-short survey to find out how your firm compares to other PSFs at creating formal working relationships between Marketing, Business Development and other operational functions. We'll give you a chance to see the results before anyone else. (Later, we'll post the results on the Expertise Marketplace™ blog and The Marketplace Master™ newsletter.) If you have a blog of your own, you're welcome to post the results.

Take our short survey

Many thanks,
Suzanne Lowe

P.S. Did you see the results of our first and second surveys? Here are the links:

1. "Hiring fee-earners who WANT to Market and Sell" PDF report   blog post with analysis
2. “Are PSF Marketing and Business Development Functions Stuck in a Rut?"  PDF report   blog post with analysis