The Expert's Edge

My ideas on successful business practices for professional service firms are prominently featured in a new book just out from McGraw Hill The Expert's Edge: Become the Go-To Authority People Turn to Every Time written by my friend and colleague Ken Lizotte, Chief Imaginative Officer (CIO) of emerson consulting group inc.

Ken’s book explores how professional service firms can position themselves as “thoughtleaders,” galvanizing their business growth and profitability.

I'm quoted in various sections of the book, including chapters on measurement of marketing ROI, book publishing and “developing leading-edge ideas.” In the latter section, he quotes me as saying, “What we really should be talking about is breaking the mold of what has been accepted up until now, reshaping old ways and assumptions into things that are new and innovative… You break it and remake it…. (Thoughtleading) is actually about forcing yourself and others to push the envelope.”

The Expert's Edge is available at Amazon.com and bookstores everywhere. To learn more, visit the author’s website: