PSF Marketing/Business Development Integration – Does it Benefit Clients?
I’m hoping you can help with the fourth and final one-minute survey for my upcoming book The Integration Imperative™: Erasing Marketing and Business Development Silos - Once and for All - in Professional Service Firms. The title of this survey is "PSF Marketing/Business Development Integration – Does it Benefit Clients?"
Our study findings, and those from others’ research, indicate that erasing the functional silos between Marketing and Business Development improves professional service firms’ (PSFs’) go-to-market effectiveness.
But does erasing Marketing and Business Development functional silos make a positive difference for the clients?
Take our one-minute survey to find out if other PSFs think the effort to break down Marketing and Business Development functional silos will benefit their clients – and how.
The questionnaire will be open until May 6. Once we have the results, we'll post them on this blog and my Marketplace Master™ newsletter. If you have a blog of your own, you're welcome to post the results.
P.S. Did you see the results of our first three surveys? Here are the links:
"Hiring fee-earners who WANT to Market and Sell" PDF report blog post with analysis
“Are PSF Marketing and Business Development Functions Stuck in a Rut?" PDF report blog post with analysis
“How well do Marketing and Business Development work with other operations, like Finance, IT, HR, Legal and more?” PDF report blog post with analysis
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