A little more than two years ago, Larry Bodine and I released our groundbreaking report "Increasing Marketing Effectiveness for Professional Firms." Today we are re-releasing it for $225 (US).
This 80-page study features in-depth quantitative and qualitative findings and a 68-page companion case-studies report from nearly 400 professional service firms in more than 12 sectors. It's as timely today as it was in 2006, and perhaps even more relevant, especially if your firm still grapples with measuring its marketing and business development effectiveness.
Some of the findings include:
- Which marketing initiatives are the most effective and which three are the worst
- Which professions say they are “extremely effective” at marketing, how they know, and what your firm can learn from the leaders
- Which metrics work, which ones won’t, and why
Some of the findings were so illuminating I'm planning to expand on them in my upcoming book, The Integration Imperative.
Hey, if any of you have heard of a cross-sector professional services report that gets anywhere near the breadth and depth of our findings on measuring marketing and business development, we'd welcome your comments.
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