I'm often asked to provide examples of professional service firms whose differentiation strategies are visible -- that are manifested, instead of merely messaged.
I found another one, this time in the management consulting sector. It's AlixPartners, profiled in the January/February 2009 issue of Consulting Magazine. Fred Crawford, the firm's CEO, states AlixPartners has "no junior-level people." According to Crawford, the firm's entry-level profile is five years in industry, a master's degree and five years in consulting.
What a perfect example of an operationally-supported "only!"
Another is Valorem Law Group http://www.valoremlaw.com/ who have killed the billable hour, and invite clients to adjust legal fees if they haven't received value.
Posted by: Susan Martin | February 16, 2009 at 12:13 PM
Brilliant! This is a strong example of a "value-delivered" differentiation strategy.
Posted by: Suzanne Lowe | February 16, 2009 at 12:18 PM
Great work on this post! Very informative and thorough. Keep it up!
Jason
Posted by: lucas law center | March 30, 2009 at 02:11 AM