Maintaining marketing morale in the face of layoffs

There's a solid piece about this issue in today's WSJ. Especially since PSF marketers are working with practitioners whose intellectual capital is the product! If they're depressed, it becomes doubly hard to motivate them to face the market. And if it's marketers who are laid off, it's no surprise if the remaining marketing team members have low morale.

It's called "Boost the Troops' Morale After a Round of Layoffs." You might need a subscription, but here's the link anyway.

Comments

[Affiliate Marketing Network]

Good blog.... great work!

[Online pharmacy]

And if it's marketers who are laid off, it's no surprise if the remaining marketing team members have low morale.

[Online pharmacy]

Good blog!