Even though I just published a book on the topic of integrating marketing and business development, I had a very negative reaction to this organization's summary for its new e-book.
First, this pitch paints an unnecessarily negative picture of the work most marketers do. Just reading some of the verbiage (like "drudging," "rogue requests"), and the snarky tone of the first paragraph is enough to turn me off completely. Geez, if I were a marketer at firm where these situations exist, I would certainly not be interested in aligning with any of my sales colleagues!
Secondly, I disliked the picture of the two guys hugging. The implication -- that they were yelling and punching each other prior to this picture -- just seems off to me. Come on: just reading this e-book will bring "bliss?" Please.
Third, the entire summary implies that sales, as a function, is better than the marketing function. Take a look at the phrase: ". . . marketing can consistently provide sales with vital insight. . ." Hey, doesn't sales have responsibility to work with marketing, too?
Not to mention the fact that the "answer" to this challenge, according to these folks, is a marketing automation tool. I'm not sure what they mean here, and they just wasted my time teasing me. Next time, guys, quit with the cutesy innuendos and condescending terms, and tell me about the value of your product!
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