I loved Jackie Huba's post on Lady GaGa's loyal fans.
Jackie's post outlines some of GaGa's innovative connection techniques, including nick-naming her fans, using a special hand signal, and encouraging her fans to put some of her performances on YouTube.
I realize this is an artist we're talking about. Accountants, lawyers or management consultants may not rush to adopt the exact same loyalty techniques!
But what could happen if a professional service firm pursued an innovative loyalty program like Lady GaGa's? Think about how raving fans of, say, an architecture firm might proudly call themselves something else as distinctive as Little Monsters (GaGa's name for her fans)?
Does anyone know of a professional service firm that has embarked on an overt "fan" initiative?