Can professional service firms learn from Lady GaGa?

I loved Jackie Huba's post on Lady GaGa's loyal fans.

 

Jackie's post outlines some of GaGa's innovative connection techniques, including nick-naming her fans, using a special hand signal, and encouraging her fans to put some of her performances on YouTube.

I realize this is an artist we're talking about. Accountants, lawyers or management consultants may not rush to adopt the exact same loyalty techniques! 

But what could happen if a professional service firm pursued an innovative loyalty program like Lady GaGa's? Think about how raving fans of, say, an architecture firm might proudly call themselves something else as distinctive as Little Monsters (GaGa's name for her fans)?   

Does anyone know of a professional service firm that has embarked on an overt "fan" initiative?

Comments

[Kate Kirkpatrick]

Gensler has started fan pages on Facebook that are centered on raising issues of interest to our clients, such as cities and urban development, consumer-related industries or the workplace. We link to articles and videos and host discussions, answer questions (often from potential recruits) and generally attempt to connect with our clients and partners about things that matter to them. The point is to find ways to have conversations outside of project engagements in forums where people like to "gather." We connect, but don't necessarily duplicate, our fan pages with our three Twitter channels. We don't think we have it all figured out, but the experiment has been worthwhile. McKinsey has a very successful fan page on FB that we thought was a great model as we got started with our own.