In my last post, I summarized the mission of the new Professional Services Leadership Initiative (PSLI) pilot program that I will help launch this fall with the Center for Excellence in Service and Executive Education at the RH Smith School of Business. The thrust of this new pilot is to help services marketers increase their functional productivity, effectiveness, and successful performance.
I am particularly excited about the PSLI and this pilot because it is an extension of a cross-sector knowledge exchange that I’ve facilitated for business and professional service CMOs for a dozen years. I have seen first-hand how much an individual marketer in one profession – say, architecture – has learned from a peer in another profession – say, management consulting. Executive search marketers learn from legal marketers. Real estate services marketers learn from financial services marketers. And so on.
This PSLI pilot builds on the individual learning exchange model, too, but this time on a company-by-company basis. We’ll bring a group of five mid-level marketers from up to five companies together to participate in an educational program. They will all learn from the same program, then work together on an action learning project in smaller groups on an actual service marketing challenge.
These knowledge exchanges work especially well when the represented companies are not direct competitors. There are fewer barriers to real learning when the participating companies can share fully.
In my next post, I’ll outline the curriculum of the PSLI pilot program.