My new video addresses the increasing importance of pricing strategy in the professional services arena. The tradition -- prices being developed by a handful of professional service partners -- no longer affords an effective competitive advantage. That’s why mid-level marketers considered the Pricing Strategy module to be one of the most valuable subjects offered in the first cohort of the Professional Services Leadership Initiative (PSLI) at the Smith School of Business.
Effective pricing is fundamental to the business success of a professional enterprise. Marketers have a unique understanding of the client’s perception of value and the always-shifting global marketplace. They should understand pricing models in order to become key partners in the creation of a professional service firm’s growth strategies.