Randstad’s North Americas CMO describes the benefits she and her team received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These include non-competitive information sharing, gaining a global perspective, being challenged to grow, developing a perspective beyond her own company and working in teams. She provides advice to new participants: Be prepared!
The PSLI is a unique executive development program for high-performance marketers and managers. It is targeted to globally prominent professional and B2B companies that demonstrate a notable commitment to pursuing marketplace excellence. The PSLI is unique in its approach because it only allows non-competing companies to become sponsors. JLL, T. Rowe Price, PwC and Randstad were the PSLI’s sponsoring companies for 2014-15.
In the last two years, these world-class professional enterprises have sent more than 40 high-performing marketers to the PSLI. Topics included marketing models, global branding, digital marketing, data analytics, partnering with agencies, integrating marketing and sales teams, and client experience management. The group also completed team-based Action Learning Projects, in which they applied what they learned to real problems facing their companies.
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