. . . the weakest executive position in technology, in terms of appropriate practitioner experience and knowledge is the Vice President of Marketing - the CMO.
Wow. She goes on to rap technology companies for picking marketing leaders from the wrong ranks. (Those of us in the professional services arena could match her, example for example.)
My advice to business-to-business and professional services firm leaders:
- Print out Rothrock's suggestions about what should be a CMO's best skills and experience.
- Take this list to your next executive committee meeting.
- Start a conversation today about how your firm can drastically improve the functional purview and its recruitment of its next chief marketing officer.
Tomorrow's marketplace gains depend on it.