Sticky websites

I'm still on a roll about Marketing and the Internet.  And it appears that more people agree with me that Google is dramatically changing the rules of the Marketing game.  Take a look at Seth Godin's new post calling for businesses to use their web sites more interactively than ever before.  He says, "In fact, most market leaders still have web sites, not web pages. A website is a place, a sticky collection/connection of web pages with a search field. A website is a place you want people to "check back often and see what's new" and where people are either in or out."

I heartily endorse Godin's three key points:

1. "turn your website inside out as fast as you can. That means RSS everywhere--in and out. And it means encouraging your readers to flip the funnel.
2. continue integrating your pages into your site, but prepared to do a better job of integrating your pages into the web.
3. remember that every single page is now a landing page. "First time here?" is going to be answered  yes more often than not in an atomic world."

I know that most web sites today, even my own two websites, feel way too static.  I'm convinced that the days of the web site "electronic brochure" are rapidly giving way to a closer integration of service delivery, innovation and brand building. 

Is your professional service firm actively thinking toward the future regarding marketing and technology?   Are you working deliberately to build virtual communities?