"What should be expected of "marketing experts?" Part IV

I gave a speech last week to a professional association on the topic of "The Evolution of the CMO."  I was half-way through my points about how marketers need to step up their skills in quantitative analytics (and qualitative, too, but I wasn't there yet), when an audience member raised her hand and said (I paraphrase),"I don't WANT to do more work -- I already have enough to do!" 

I replied that I believe marketers need not to do MORE but instead need to evolve their roles in a new and different direction.  She replied (this time no paraphrase), "I told my boss, when he hired me eight months ago, that I would not do any math.  He agreed, so I won't do any quantitative stuff." 

I was -- and am still -- astonished at her remark.  I wasn't the only one; others came up to me to exclaim their amazement at her claim -- and how it will ultimately limit her career as a "marketing expert."

I'm convinced that her firm will, sooner rather than later, get beaten by competitors.  With a CMO who is that stubbornly blind - regardless of the question about math skills, how can they win?