A CMO survey that includes B2B services!

July 28, 2009

A CMO survey that includes B2B services!

Great to see a survey that covers topics like "Firm Growth Strategies" and "Marketing Organization and Leadership," and that features a slice of results relevant to B2B service marketers. It's The CMO Survey, sponsored twice a year by Duke's Fuqua School of Business and the American Marketing Association.

I especially like the easy-to-digest slide show of the previous results (from February 2009) featured on the Survey Results part of the site. This survey's window is ~~open through July~~, now closed, with results available in August.

Updated: I'll post the results when they are out.

Jul 28, 2009 9:50:02 AM | Professional services marketing research

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