More evidence: marketing and sales are disconnected

I just read the summary of findings from a recent ITSMA study on sales enablement in B2B technology companies. They wrote:

. . . of the companies we surveyed, just 16% have shared metrics between sales and marketing. Worse, only 25% of companies said that their marketing and sales groups even have an understanding of each other’s goals and metrics. That’s downright shocking.

If we are going to close the gap between marketing and sales and truly reduce the cost and effort to move a prospect through the buying process, it’s time for marketing and sales to get together.

Thanks, guys, for another piece of evidence that marketing and sales are disconnected. Yes, I'm shocked, horrified, deeply dismayed. But also a little impatient (I'm having one of those days...). (Take our instant Marketing Barriers Assessments and you'll be able to see where these disconnects exist at your firm.)

Seriously, folks, these silos are fixable! Let's hear some forward-looking, action-oriented news!

Send me stories about how your firm erased these disconnects.