My discussion this week -- at the new Martindale-Hubbell Connected online community -- is on the future of law firm marketing. In my new book, The Integration Imperative, I made several points that the future competitive success for a law firm -- or any professional service firm -- will require management changes in a truly systemic way.
And so, I send high-fives to DLA Piper for its strategic move this week: to restructure for future marketplace gains. Take a look here: http://www.legalweek.com/legal-week/news/1564465/dla-piper-calls-pwc-overhaul-partnership-model.
(If you haven't registered for this closed community, just follow the instructions about how to join in. You can find the thread of this discussion under the "Legal Marketing Group". If you need help to sign up, contact mark@beese.org and he will help you.)
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