Mid-level marketers learn about The Client Experience

In this new 90-second video, I'll describe one of the curriculum offerings for the November 2014 cohort of the Professional Services Leadership Initiative (PSLI) -- the client experience.

I've highlighted some of the skills growth areas about the client experience that professional service leaders want their mid-level marketers to understand. These areas include: researching and mapping the client experience (digitally and in-person); designing a unique client experience that aligns with the firm’s differentiation, positioning and branding strategies; and delivering the experience consistently across channels.